TRIS LICENSED SCHOOL STATIONERY

Labelling & Packaging

This case study shows the extensive development of graphic work done for lines of products for TRIS. TRIS is a school stationery brand with a complete and modern portfolio that rely heavily on Disney, Mattel and other licensors’ beloved stories and characters as a flagship for its products. Working side-by-side with the client's marketing and product development departments, the executions on these projects include product graphics, packaging, catalogues and POP for trade shows and fairs for each product line.

In a market scenario that is already very saturated with the same kind of goods, the challenge here is how to create product lines that still feel relevant, original and fresh while using standard and low-budget products and packaging. The solution found was to enhance each product feature when possible with bespoke low-cost alterations to manufacturing plus innovative graphic executions regarding the licenses’ Style Guides.

Using the Style Guides creatively more as assets than finalized visuals was an approach encouraged by the client, approved by the licensors and embraced by the creative team. This enabled for each product line to differentiate from the competition, to adapt to TRIS brand value proposition, and to connect with the Latin America market and consumers.

Fun, playfulness, detail, storytelling, colour. These are all words that can be associated with this project!

Client: Summit, Tris / Studio: Néktar Design / Img credits: Summit, Néktar Design

Product visuals and packaging
TRIS has dozens of licensed lines and each set receives an unique and creative graphic concept taken from the Style Guides. With each line adding up to 100 products, every single one is also given individual attention so the best of its features can stand out.

Concept Creation
With all the basic elements taken from the Style Guides, both product visuals and packaging for each line receive an original and unique graphic concept that becomes ‘special internal guidelines’ that are then applied to every single item. The result is an overall look of each line that is concise and unified, but with enough differentiation on each product to drive surprise and collectibility.

Room for Play
Imagination runs wild with shapes, layouts and even in the smallest details such as product descriptions. Each single component is well though and becomes a fun element when using typography, colour and other assets with inventiveness.