NIFE.com

Branding & Identity / Graphic Communications / Marketing & Promotional

NIFE.com - Nice Italian Food Everyday - is an Italian online supermarket based in London that makes high-quality, authentic Italian food and ingredients available at affordable prices across the UK for Italian expats and food enthusiasts from Britain. The proposal to rebrand the company and its communication platform came from the need to align its core values to a more elegant, contemporary and strong visual presence and tone of voice. The new identity presents a solid and modern logo that works alongside a confident visual system based heavily on beautiful and indulgent food photography, a solution that enhances the high quality products that are the number one attribute about the company.

Client: Nifeislife.com / Food img credits: Nifeislife.com

The new signature is simple but effective, a lettering chosen not to shine, but to help enhance the most important aspect of this identity: the product and food photography and lively text that are the true reflection of all that this brand is about.

Old logo and samples of the previous identity and communication system bellow.

The entire communication strategy was also redesigned, becoming smarter and digital friendly, from language to platforms on which products and services are described and promoted.

Examples of online communication visuals with the new identity style.