Editorial design
Gerdau is the largest producer of long steel in the Americas, with steel mills all over the world. This commemorative issue of their annual report, developed in 3 languages for both print and app versions, marks 110 years of Gerdau. Overall the report presents an elegant and subtle layout that respects the company's identity attributes. For the cover the client requested the use of the commemorative seal created by advertising agency Ogilvy. The app version for iPad follows the print version, adding interactivity and reading resources.
Client: Gerdau / Studio: Néktar Design / Img credits: Néktar Design